![]() ![]() While the data collection tool is questionnaires. ![]() The data collection techniques used in this research is by interview and documentation. Methods of data collection in this research using a sample survey with a sampling technique using Snowball Sampling. This research aims to determine the position of Carissa Salon business based on SWOT analysis as well as to determine the right competitive strategy undertaken by Carissa Salon. This research entitled the "SWOT Analysis As Determinants of Corporate Competitive Strategy (Studies in Carissa Salon in Mataram City)".
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